Pieces filed under Brand Stories.
Ethiopian Airlines: How a 5-Plane African Airline Became a $9.1 Billion Global Brand — and the Business Blueprint Africa Should Study
The Naira Aesthetic: what Nigerian luxury looks like when it stops borrowing
The Dangote IPO Investor Deep Dive: Forget the Hype. Let’s Talk Numbers.
Shell Petroleum Development Company (SPDC): Nigeria’s Oil Story, Its Legacy and the New Era of Nigerian Ownership
Why a clear position beats more noise
Kuda Bank vs. PiggyVest: Two Apps. Two Financial Behaviours. One Battle for Trust.
Before M-PESA, the Problem Wasn’t “Banking”
The Dangerous Illusion of “We Are Secure”
Trust is a design decision, not a tagline
Standard Bank: The 164-Year-Old African Giant That Learned How to Keep GrowingThere is a particular moment when a company stops being merely successful and becomes a case study.
BrandKabal Editorial··14 min readThere was a time when sending money across Kenya could mean handing cash to someone travelling in the same direction.
BrandKabal Editorial··20 min readWe notice the logo when we’re standing outside a branch. We notice the app when we’re trying to transfer money. We notice the bank when our card…
BrandKabal Editorial··15 min readThe strongest identities leave room for other people to join in, and make them their own.
BrandKabal Editorial··1 min read