Logo / Colour / Brand applicationsTechnology · Productivity
Food & beverage · African snacks
Vee’s City: a premium identity for traditional African snacks
Vee’s City is a premium, traditional African snack brand known for its Chinchin Villa snacks. We built the identity, the packaging, the labels and the graphics, so the brand feels authentic, tasty and premium from the shop front to the snack box.
About the brand#
Vee’s City is a premium, traditional African snack brand known for its delicious Chinchin Villa snacks. The challenge for a food brand like this is to feel rooted in tradition and still look premium on a shelf, on a menu and on a phone screen. Four brand values guide the design: Authentic, Tasty, Premium and Tradition.
What we delivered#
We handled the full branding for Vee’s City:
- Brand identity design: logo, colour palette and visual language.
- Packaging design: takeaway bags, food boxes, containers and cups.
- Label design: product labels for each Chinchin Villa flavour.
- Graphics design: signage, menus and social media posts.
The logo concept#
The emblem is a rounded, arch-shaped badge built from layered lines, a mark that feels crafted and traditional, like a seal of quality. Paired with a refined wordmark in warm gold on deep maroon, it gives the brand a confident, premium presence. A repeat pattern made from the emblem becomes a signature texture across packaging.
Colour#
A warm, appetising palette drawn from the food itself:
- #880000: deep maroon, the brand’s anchor.
- #DAA520: warm gold, for highlights and premium cues.
- #D2B48C: tan, an earthy supporting tone.
- #FFF8DC: cream, for light, clean space.
- #222121: charcoal accent for contrast.
The brand in use#
The same system runs from the street to the table.
The menu organises the Chinchin Villa range by flavour (Original, Spicy, Coconutty, Nutty-Mix and Peppered), so choosing is quick and each flavour has its own identity.
Graphics and social#
Bold, appetising social posts, such as “Spicy Kick!”, “Coconutty Crunch!” and “Find Your Flavor!”, put the products first and keep the palette and the emblem in every frame.
Why it works#
- Rooted and premium. Traditional cues in a modern, polished system.
- Recognisable pattern. The emblem repeat makes every box and cup unmistakably Vee’s City.
- Flavour-led. Clear flavour naming and colour cues help people choose and come back.
SectorFood & beverage / African snacks
ServicesBrand identity, packaging design, label design, graphics design
PaletteMaroon #880000, gold #DAA520, tan #D2B48C, cream #FFF8DC, charcoal #222121
Product rangeChinchin Villa
