AudiBoo: a playful wordmark with a play button built in

About the brand#

AudiBoo stands for media, innovation and endless possibilities: a brand built to help people play, create and achieve more. The messaging is upbeat and direct: “Play. Create. Achieve More.” and, on the product side, innovative solutions for a smarter tomorrow.

The logo concept#

The wordmark is drawn as custom, squared letterforms. The D carries a play triangle, and the two Os become screens with scan lines, so the name itself says “audio” and “video” without needing a separate icon. Because the logo is a wordmark, the brand is recognisable even when only a few letters are visible, on a cap brim, a bottle or a tee.

Colour#

• Primary: #FFC107, a warm, energetic yellow.
• Secondary: #1A1A1A, near-black for contrast and legibility.

Yellow on black is one of the highest-visibility pairings there is. It feels like a stage light: optimistic, loud in a good way, and impossible to miss on a street or a screen.

The brand in use#

The same colours carry onto a tote bag, a bottle and a cap, so the brand feels consistent whether it is on screen or in someone’s hand.

Why it works#

• The name is the icon. Play button and screens are part of the lettering.
• Instant colour recall. Yellow and black are easy to own.
• Built for merchandise. The wide wordmark fits caps, bags and bottles naturally.