Hofficy: a lime-and-black identity for smarter work

About the brand#

Hofficy is built to help people work, create and achieve more. Its messaging is short and practical: “Work Smarter. Achieve More.” followed by three verbs that describe the product promise, Automate. Collaborate. Grow.

The logo concept#

The icon is a minimal figure: a round head above an open arch, reading as a person and as the letter “h” at the same time. Placed inside a rounded square, it is ready to be an app icon from day one. The wordmark is set in a bold, lowercase geometric sans with a small ™, friendly, confident and very legible.

Colour#

• Primary: #AEFF00, an electric lime that feels fresh and energetic.
• Secondary: #000000, pure black for contrast and focus.

Lime on black is bold and modern, the opposite of a grey, corporate office. It gives the brand a clear, ownable look in a crowded workplace-software space.

The brand in use#

The system also extends to a tote bag, a bottle and a cap, all using the same icon and two-colour palette.

Why it works#

• Human at the centre. The icon is a person, which fits a brand about people and productivity.
• Two colours, no confusion. Lime and black are applied with discipline.
• App-ready. The tile-shaped icon works on a phone home screen and a favicon alike.