Trust isn't built in launches. It is built in the hundred small moments when a brand does what it said it would.
The cost of consistency#
Saying no to the wrong partnership, the wrong discount or the wrong trend can feel expensive. Over time it is the cheapest form of marketing there is.
Founder note (example format)
Q: What did you refuse to do in your first year? A: Chase every customer. We picked the ones who needed us most.
What to do on Monday#
List the last three times you bent your own rules. Ask what it taught your customers.
